Lose It! vs macros.gg
One is the friendly beginner classic. The other turns logging into a game. Both scan barcodes for free.
Quick verdict
The short version.
- You want the most beginner-friendly setup flow
- You use an Apple Watch and want tight integration
- You want photo logging and don't mind paying for it
- You've started and abandoned trackers before
- You want the scanner and AI logging without paying
- You don't want ads in your food diary
- You want to track with friends
Feature comparison
Both apps, feature by feature — July 2026.
Pricing
Full prices, July 2026.
Lose It!
- Shows ads
- Barcode scanner
- Basic fasting timer
- Snap It photo logging
- Say It voice logging
- Advanced macros, no ads
Macros.gg
- No ads, ever
- Barcode scanner
- 10 AI logs a week
- Quests, XP, and ranked seasons
- Unlimited AI logging
- 365-day trends
- Streak shields
Lose It's annual price rose to $79.99 for new subscribers in 2026. The barcode scanner is still free, but AI logging and advanced macro tracking sit behind Premium. Macros.gg keeps AI logging on the free plan; Pro is $59.99 if you want more.
Pros & cons
Where each app is strong, and where it isn't.
Lose It!
- Genuinely beginner-friendly onboarding
- Barcode scanner is free
- Basic fasting timer on the free plan
- 56+ million claimed food entries
- Apple Watch support
- Ads in the free version
- Macro tracking details require Premium
- AI logging (Snap It / Say It) requires Premium
- Annual price doubled for new subscribers in 2026
- No groups or shared tracking
- First-time trackers who want hand-holding
- Apple Watch users
- People who mostly log packaged foods
Macros.gg
- Free with no time limit, no ads, no card required
- Log a meal by typing a sentence or snapping a photo
- Barcode scanner included free
- XP, daily quests, and ranked seasons
- Parties and a Discord server
- Recurring meals — set up once, log in one tap
- Imports your Cronometer history
- No micronutrient tracking
- No adaptive coaching algorithm
- No health app sync yet (Apple Health, Garmin)
- No voice logging
- Newer app with a shorter track record
- People who've quit other trackers
- Anyone motivated by streaks, levels, and ranked seasons
- Friends tracking together
Where they differ
Getting started
The classic beginner pick: friendly onboarding, a free barcode scanner, and a clear daily budget. Easy to start — the hard part, as with any tracker, is still showing up in week three.
One-click sign-in with Discord, and the first quests walk you through logging. The game layer exists precisely for week three.
AI logging
Snap It reads a photo of your plate and Say It logs meals from your voice — both Premium features, and photo accuracy gets mixed reviews.
Typed and photo AI logging are on the free plan, ten logs a week. No voice logging yet.
What the subscription buys
Premium is $79.99 a year for new subscribers — the same price as MyFitnessPal — and covers AI logging, advanced macros, and removing ads.
The free plan already has no ads and includes AI logging. Pro is $59.99 and adds unlimited AI logs, year-long trends, and streak shields.
Why people switch
AI logging without Premium
Lose It gates Snap It and Say It behind the subscription. Macros.gg gives you ten AI logs a week free.
No ads
Lose It's free version shows ads while you log. Macros.gg never does.
Built-in motivation
Streaks are where Lose It's game layer ends. Quests, XP, ranks, and parties are where Macros.gg's begins.
Track with friends
Parties let friends see each other's consistency. Lose It is a solo experience.
Sign in with Discord or Apple and log your first meal. Setup takes about a minute.
Questions people actually ask
Yes. The free plan includes food and weight tracking, the barcode scanner, ten AI logs a week, quests, XP, streaks, and the Discord. There are no ads and you don't enter a card. Pro costs $59.99 a year — or $9.99 a month — and adds unlimited AI logging, 365-day trends, and streak shields.
Yes — unlike MyFitnessPal, Lose It kept barcode scanning free. Macros.gg does too. The bigger difference is AI logging: Premium there, ten free logs a week here.
You type what you ate — "chipotle bowl, double chicken, no rice" — or snap a photo, and the AI works out the macros. Free users get ten logs a week. Pro removes the limit.
There's no automatic import from Lose It yet — Cronometer import shipped first, and more are on the way. Your old diary stays behind for now, but your targets carry over in your head, and the first levels and quests come quickly.